Frequently asked questions.

Atrani is the AI behind Atrani Reserve, and it does the consulting work. It reads your business profile and data and produces what a consultant would: a pricing strategy, a demand forecast, competitive positioning and a prioritized plan, with its reasoning in plain English. The arithmetic is done by our own analytics engine rather than the language model, so the numbers come from your data. The language side currently runs on Google’s Gemini models.

Not in the sense of a team: Atrani Reserve is built and run by one person, and Atrani does the analysis. If you email, you reach the founder directly, who reads every message.

One report covering seven areas: a prioritized action plan split into this week, this month and this quarter; a pricing recommendation with the reasoning behind it; a 12-month demand forecast; a breakdown of what sells and what does not; a competitor-by-competitor analysis; competitive positioning; and the full chain of reasoning the AI used to get there.

Under a minute in normal conditions. Most generations finish in roughly 20 to 30 seconds.

Nothing during the beta. There is no card required and no trial timer. If paid plans are introduced later, you will be told before anything you already use starts costing money.

Independent small businesses — liquor stores, restaurants, bars, cafes, retail shops, grocery and convenience stores, salons, gyms, auto repair, and boutique hotels or villas. It is built for owner-operators without a revenue management team.

No. Where a figure can be calculated it is calculated, not generated. Where something genuinely cannot be derived from what you provided — margin without a cost column, for example — the report says so and tells you which column to add, rather than estimating a number that looks real.

No. It reasons about the competitors you name using general industry principles, their type and their location, and it labels that reasoning as inference. It does not scrape or access live competitor prices, and it will not pretend to.

It is stored in Google Firebase, and your business profile is sent to Google’s Gemini API to generate each report. That means your inputs are processed by a third-party AI provider. If you would not want something sent to one, do not put it in your profile.

One account is meant to represent one business, so those fields lock after the first save. It keeps report generation from being reused across unrelated businesses. If you made a genuine mistake, email us and it will be corrected by hand.

You can regenerate it yourself whenever something changes. Reports also refresh automatically about once a week, so a returning owner sees current reasoning without clicking anything.

One person. There is no team and no office. Emailing support reaches the person who wrote the product.